Automatic Renewal Clauses in Consumer Contracts

21 September 2023

Signing hand

Consumer contracts are an integral part of our everyday lives, governing various transactions from gym memberships and streaming services to magazine subscriptions and software licenses. While these contracts serve essential purposes, it's crucial for consumers to be aware of their terms and conditions, especially when it comes to automatic renewal clauses.

In this article, we'll explore what automatic renewal clauses are, their significance, and the options if you have accidentally agreed to an automatic renewal obligation for something you no longer want.

What are automatic renewal clauses?

Automatic renewal clauses, also known as auto-renewal or rollover clauses, are provisions which allow a contract to renew itself automatically for a specified period unless the consumer takes affirmative action to cancel it.

Significance of automatic renewal clauses

Automatic renewal clauses offer benefits for both businesses and consumers:

  • Convenience: For businesses, automatic renewals can simplify the process of retaining customers, ensuring uninterrupted services, and maintaining a steady revenue stream.
  • Predictable services: Consumers may appreciate automatic renewals for services they want to continue using without the hassle of manually renewing contracts.

However, there are potential drawbacks and concerns associated with these clauses, particularly from a consumer protection standpoint:

  • Lack of awareness: Consumers may not fully understand the presence and implications of automatic renewal clauses within a contract.
  • Difficulty in cancellation: The process to cancel an automatically renewing contract is not always straightforward and may involve cumbersome procedures or time-sensitive notifications.
  • Unintentional renewals: Consumers may unintentionally continue services they no longer want, leading to unexpected charges.

Consumer Protection and Legal Requirements

Automatic renewal clauses are becoming increasingly vulnerable to consumer protection laws in Australia.

If you have been caught out with an automatic renewal clause, the clause may not be enforceable if it is an unfair contract or breaches the laws about engaging in misleading or deceptive conduct.

An automatic renewal clause may breach these laws if:

  • the clause is not transparent because it’s hidden in the fine print;
  • you were not given a reasonable opportunity to opt out;
  • you were not given notice about the deadline to opt out, or instructions about how you could opt out, when the time was approaching; and
  • you can’t get out of the contract after the automatic renewal without paying a penalty.


Automatic renewal clauses in consumer contracts can offer convenience but also pose risks if consumers are unaware or unprepared. Being informed about these clauses and understanding your rights and responsibilities is essential. By staying vigilant and seeking legal guidance when needed, consumers can navigate these contracts effectively and protect their interests in an ever-evolving marketplace.

If you would like advice about an automatic renewal clause, please contact one of the lawyers at Douglas Cheveralls Lawyers.